1. Importance of a Good Business Letter
The success of any modern business, to a large extent, depends on the use of business letters. Someone has rightly said: “A letter in business is what medicine is to a patient.” Good Letters are little ambassadors that traverse every nook and corner of the present day commercial world, They constitute the biggest source of the active liaison that is necessary concomitant for procuring business.
In the words of Mr. Herbert N. Casson: ” A good letter is a master key that opens locked doors.” It opens markets. It opens the way for your goods or services. It reflects the real character of your firm.
What does a good business letter do?
- It sells goods.
- It creates new customers.
- It brings back the lost customers.
- It brings good traveling sales representatives,
- It gives an incentive to the dealers.
- It instils confidence into the suppliers.
- It brings back confidence in the buyers.
- It collects bad debts.
- It settles disputes.
- It brings more finance.
- It opens new markets.
- It brings more profits.
- It builds the business and the nation.
